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Imagine innovation in health insurance—and come talk about it

Posted on 09 Jul 2014 in events | 0 comments

By Ben Richardson for Maine Community Health Options

Maine Community Health Options is driven by the idea that the health insurance industry is in dire need of disruptive innovation. To that end, the company has stayed in touch with Maine communities since its inception. As the resident intern, I want to focus that engagement on young professionals and entrepreneurs.

We recently conducted focus groups throughout the state to better understand why our members bought health insurance and one young participant gave us a reason I hadn’t even thought about. The risk of being uninsured was preventing him from taking another risk: starting his own business.

For all we’ve heard about “young invincibles” scoffing at the necessity of health insurance, here was one who had a more realistic perception of his vulnerability. I immediately wanted to know if other young professionals shared his mindset. That’s where you come in.

I’m bringing together a focus group on July 23rd to find out how health insurance companies can better reach young professionals. If you are between 18 and 34 years old and uninsured, please consider coming out to be a part of it. Because we know you’re busy, we’ve made it as convenient as possible. It will be held in the middle of Portland from 5:30 pm to 7:00 pm, we’ll serve you dinner, and we’ll throw in a Hannaford gift card.

To sign up for the focus group, please complete this survey. Worst case scenario, you get free food and groceries. Best case scenario, you meet some new people, share some valuable insights, and a month later you and your new friends see your ideas contributing to the success of one of Maine’s fastest-growing startups.

Ben Richardson is an intern for Maine Community Health Options, Maine’s only nonprofit health insurance CO-OP. Visit MCHO’s website here to see how we’re changing the way Maine people think of health insurance.

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